Nicola's videos are outstanding, and I highly recommend checking them out if you're considering a purchase of the frame or stand. The project in the photo above is a standard "fat quarter" piece of fabric which I have attached to my 30" rods that I ordered as an extra, larger pair for my frame. I believe the widest rods you can order are 36" across.
I'm really happy I ordered the extra set of horizontal rods, as I can quickly loosen and remove the side spindles and pop my other project on and off (my Scarlet Letter Cornelia VanDerveer sampler!)
I'm a "serial starter" and have many WIPs, which is another reason why I LOVE this frame. It's so easy to change your projects as often as you like. I do plan to buy the widest set of rods eventually, just so I have them for wider projects.